Trade Me Property changes its pricing model - again!

Trade Me has listened and realised that the model introduced less than a year ago at the very least was poorly communicated. The new policy is a degree of a capitulation - however within the various options are some interesting moves.

Overall I think Trade Me will gain back the ground they lost through this move - a case of regrouping before advancing again in the future. The industry will have gained a short term win - however the overall winners and losers are mixed.

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Consolidation in the US property portal market

This week the leading US digital property portal operator Zillow announced it intention to acquire it closest competitor Trulia in an all stock deal valuing Trulia at US3.5 billion. 

The deal makes sense and signals further developments in the property portal industry that have implications globally

 

Real estate industry abandons print media!

The real headline should read the Real Estate Authority abandons print media. I liked the potential to headline the story reflective of a long-held hope!

The story is the move by the REAA to remove the requirement for prospective agents to have to make public notices of their intention in the newspapers

 

Trade Me Property changes its pricing model - again!

Trade Me has listened and realised that the model introduced less than a year ago at the very least was poorly communicated. The new policy is a degree of a capitulation - however within the various options are some interesting moves.

Overall I think Trade Me will gain back the ground they lost through this move - a case of regrouping before advancing again in the future. The industry will have gained a short term win - however the overall winners and losers are mixed.

 

What's behind the banks approach to LVR policy?

The latest data still shows high Loan-to-value mortgage lending is well below the 10% threshold. The questions is whether this is the banks deliberately constraining supply or if in fact demand has dried up. I try and make sense of the data and the argument.

 

Real estate, the generational challenge

A weekend article from Inman News triggered a collection of thoughts that have long been swirling around in my mind around the fundamentals of the real estate process. The role of prospecting, the place of real estate in the community and the critical cultural and attitudinal shift that has pervaded our lives over the past 20 years in a large part the result of the information revolution of the internet which is creating vast generational voids. 

 

Agents breaking with convention to demonstrate their success

Real estate is all about success - success in a completed sale, success in a marketing campaign, success in the selling price. Agents by choice or by request have in the main steered away from using analytics to demonstrate this level of success - well maybe things are changing, in one corner of Auckland they are!

 

A radical change for real estate websites?

Most real estate company websites, both franchise group, independent and office sites all look the same - a blind focus on searching for property - why? 

The core audience of a real estate company website will be, should be prospective clients doing prospecting for an agent to sell their home - this is the focus that these websites should address - sadly they don't, but take comfort 'NZ real estate' industry your counterparts around the world think the same as you!

 

Auckland Property Prices - so much data!

This month the NZ Herald has been awash with the reporting of the property market - 4 articles in 14 days tracking 4 sources and 6 sets of data all trying to provide insight to the state of property prices in our major city.

I thought it was worth analysing these sets of data and examining what each is telling us about the market and which are the best to following in the future

 

The shortage of property myth

The headlines constantly talk of a property shortage, how the shortage of property for sale especially in Auckland has been driving rampant demand and leading to rising prices. It may surprise you to know that the first half of 2014 has seen pretty much the same level of new listings as last year, and the year before and the year before that - even in Auckland the variance year to year is surprisingly small - bottom line. There is no shortage.

 


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