We are often told in articles that the circumstances of the NZ property market are unique - we place too much reliance on property as our investment asset and that is why our prices are amongst the highest in the world - but does the data back that up?

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Yet more innovation in the marketing of property for sale

Mention virtual tours of homes and you will turn me off - it feels like the worst use of tech. But thankfully the experience just got a whole lot better thanks to some wonderful new tech that could transform this component of property marketing

 

Just how unique is NZ Property Market?

We are often told in articles that the circumstances of the NZ property market are unique - we place too much reliance on property as our investment asset and that is why our prices are amongst the highest in the world - but does the data back that up?

 

Selling your home - a personal perspective: 4 - The Sale!

The sale of your home, second only to buying your home is a stressful event, it tends to comprise of weeks of tense anticipation and nervous expectation. The whole process for us was illuminating, surprising and ultimately satisfying. These chapters detailing in great detail the whole process have hopefully been helpful

 

Mobile platform - getting smarter and growing in importance

For real estate marketing mobile is the platform - as a tablet or smartphone of choice. In addition to technical enhancements, enhanced advertising solutions could well be driving this as may be the case with the latest update of data for Trade Me Property's app downloads

 

Selling your home - a personal perspective: 3 - The Marketing

The marketing of your home for sale is far more than just deciding on print vs online (although for me that was a no-brainer) - there are many components to smart marketing that attract attention and  generate interest from prospective buyers

 

July Property Market Statistics

The latest data from REINZ shows further slippage of sales volumes in July continuing a trend that began in October last year. The trend of sales volumes is key to the future trend in prices inflation which continues to be driven by Auckland, Christchurch and interestingly other parts of the South Island whilst Wellington and other North Island property markets struggle to show any movement

 

Selling your home - a personal perspective: 2 - Choosing an agent

Approaching the decision of which agent to choose to represent you and your interests when selling you house is a critical decision. For us it was a combination of experience, knowledge and expertise - not a surprising list of criteria. Understanding why we chose the one we did vs. the other two candidates may be enlightening

 

Digitally enhanced photos could provide a new marketing service

Forget the photoshopped hyper-green lawn and perfect blue sky - the trickery of property images heavily photoshopped are not only misleading but unprofessional. But imagine an alternative set of photos to complement the originals to show 'Concept photos' - an honest and valuable demonstration of enhanced photo presentation of property.

 

Does the General Election impact the Property Market?

I have read the statement many times over the years, that the mood of the country is impacted by the election as the property market "marks time" / "goes quiet" / "is subdued" - but on what basis is this assertion ever made?
I've looked into the data to shed some light on the situation of the past 8 elections - the results surprised me!

 

Selling your home - a personal perspective: 1. Method of sale

Having recently sold and moved house I felt it was an opportune time to detail in a series of articles the process from a personal perspective and in so doing provide some valuable insight into the challenges, decisions and options that we as a couple discussed and agreed around the process of selling our home. This first article focuses on the decision around the method of sale - DIY or an agent?

 


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