Most real estate company websites, both franchise group, independent and office sites all look the same - a blind focus on searching for property - why? 

The core audience of a real estate company website will be, should be prospective clients doing prospecting for an agent to sell their home - this is the focus that these websites should address - sadly they don't, but take comfort 'NZ real estate' industry your counterparts around the world think the same as you!

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A radical change for real estate websites?

Most real estate company websites, both franchise group, independent and office sites all look the same - a blind focus on searching for property - why? 

The core audience of a real estate company website will be, should be prospective clients doing prospecting for an agent to sell their home - this is the focus that these websites should address - sadly they don't, but take comfort 'NZ real estate' industry your counterparts around the world think the same as you!

 

Auckland Property Prices - so much data!

This month the NZ Herald has been awash with the reporting of the property market - 4 articles in 14 days tracking 4 sources and 6 sets of data all trying to provide insight to the state of property prices in our major city.

I thought it was worth analysing these sets of data and examining what each is telling us about the market and which are the best to following in the future

 

The shortage of property myth

The headlines constantly talk of a property shortage, how the shortage of property for sale especially in Auckland has been driving rampant demand and leading to rising prices. It may surprise you to know that the first half of 2014 has seen pretty much the same level of new listings as last year, and the year before and the year before that - even in Auckland the variance year to year is surprisingly small - bottom line. There is no shortage.

 

Property websites becoming more and more valuable

Consolidation in the Australian online property market has seen one of the most successful niche sites - AllHomes acquired by Fairfax media owned Domain. The valuation places it well up in the global rankings - not bad for a market of only 380,000

 

Private sale or agent sale?

With around 10% of sale each year being sold privately added to which Trade Me Property creates a level-playing-field for marketing, there is much to be learnt by examining the different approach to online marketing of a private sale and an agent sale. In my view there are valuable lessons for agents and private sellers alike.

 

Property signboards - a vital part of real estate marketing

They have been around for as long as the real estate profession and whilst technology may be transforming the industry piece by piece the classic street sign is in my view here to stay. Other people hold the view that they represent excessive agent profile advertising or that they will be superceded by digital displays.

 

 


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