Hopefully we should not have forgotten the property investment promises of the finance companies of the last decade as they sought to convince susceptible people that property was a guaranteed investment certainty securing to provide a lifetime income into retirement. Well it seems we have come full circle and in my view this example advert is unacceptable on so many levels

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Property Dashboard for September

The September report marks a change in the source data for the monthly dashboard as the data from Realestate.co.nz has become unreliable in terms of timing and access. Fortunately the data can be collected separately to provide the necessary insight into inventory

 

Real estate advertising - classic snake oil tactics

Hopefully we should not have forgotten the property investment promises of the finance companies of the last decade as they sought to convince susceptible people that property was a guaranteed investment certainty securing to provide a lifetime income into retirement. Well it seems we have come full circle and in my view this example advert is unacceptable on so many levels

 

Premium advertising of property needs smart design thinking

Oh dear - I think Trade Me Property has taken another step in the wrong direction. They appear to have introduced another premium- premium advertising unit on the site that has finally pushed to site to the limit and in my mind gone to far.

In my mind it prompts the question as to whether Trade Me is prepared to allow Trade Me Property to be a serious dedicated real estate portal or for it to remain a property section of the generic and bland classified site?

 

Follow the money in the real estate industry

For quite a while I have been meaning to do the analysis of where the commission fees go as they flow through the real estate industry. An industry employing around 15,000 people and operating from over 1,000 offices across the country and in the last year transacting over 80,000 house sales.

 

Property headlines continue to promulgate misinformation

In my opinion we suffer from continual misinformation on property which surfaces through the media but which at its core comes from a continual belief that the real estate industry somehow feels responsible and therefore needs to justify the state of the property market.

The property market is far larger than the role of agents and is too important for it not to have a balanced perspective of news, analysis and opinion. We as a country should deserve such respect.

 

Realestate.co.nz invests in new commercials when they should be investing in the user

Realestate.co.nz has released a new TV advert focused on the message that they have the most homes in NZ. I have a problem with this approach.

Firstly this mantle of leadership is not likely to last long and then the advert will then become redundant and secondly brands have to deliver compelling experiences not just funny TV commercials - this they are not doing enough of

 


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