Digitally enhanced photos could provide a new marketing service

When you mention to someone the concept of photoshopping property photos you I am sure, will conjure up the idea of tinted blue skies and lush green grass when in fact the lawn is actually bare earth and the sky a dull grey!

There is no doubt that to take actual images and start re-touching them is at best, misleading and at worst, deceptive and potentially in breach of the principles of advertising and representation, especially when trying to pass off the image of the property as the real thing.

However just for a moment consider a very different approach for the presentation of property marketing which could give a whole new take on photoshopping images.

Have a look at the two images below which are featured in an interesting article from the US headlined "Real estate brokers take digital trickery to new levels with virtual renovations"

Original image

Original image

Image after photoshopping

Image after photoshopping

A striking difference I am sure you would agree. The point being that real estate agents always ask buyers to "imagine" how the property might look with their furniture or with a little less clutter. Sure there are applications which can allow anyone to creative virtual images of property with any furnishings and colour scheme all through virtual reality glasses - but who wants to?

However a real estate agent / company could provide a great service where in addition to the actual photos of a property there are also a set of photos that have been professionally photoshopped to create an alternative layout or look-and-feel. The key here is "additional" - trickery as the article states is where images are replaced with re-touched photos. Enhancement of the presentation of a property could be created as an added-value service of creating "Concept Photos" for a listing - just imagine!